Work in the media has changed dramatically. Today it’s not enough for journalists and PR officers to write well – they also have to plan, organise and manage budgets. They accomplish technical and design tasks. In the digital, multimedia world, they need to know all about different media and be able to work across disciplines in all kinds of teams. But so far there aren’t enough people qualified to fill this gap. That’s where our Media Management and Journalism course comes in. It trains students to manage media projects. They gain skills in business, communications management, journalism, IT and design. Especially important is the integration of theory and practice.
The work of media managers is often project-oriented. This means they work on customer magazines, plan and evaluate PR campaigns, create web sites, research new business fields – and they learn how to do all this in practical assignments during our course. For instance, our students produce radio and TV programmes for Radio Jade and Oldenburg Eins, or cinema documentaries. In editorial seminars, they create journalistic magazine pull-outs for regional publishers. Working together in projects, they develop online services and PR campaigns for companies and organisations, or stage events like art exhibitions and conferences.
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