• Peer-reviewed
  • Journalartikel

Measuring the shopper's attitude toward the point of sale display: scale development and validation

Publikationsdetails

Autor_innen
Felix Horstmann
Publikationsjahr

2017

Erschienen in

Journal of retailing and consumer services (Band 36, Heft May 2017)

Seiten

112-123

Verlag

Elsevier

DOI
10.1016/j.jretconser.2017.01.011