Publikationsdetails
| Autor_innen | Stephan Kull,
Philipp Hübner
|
| Publikationsjahr | 2016 |
| Erschienen in | Journal of emerging trends in marketing and management (Band 1, Heft 1) |
| Seiten | 62-69 |
| Verlag | Bucharest University of Economic Studies Publishing House |
| URL |