- Journalartikel
- Wissenschaftlicher Artikel
Why do customers use smartphones for shopping in omnichannel environments
a conceptual extension of a special relationship between customers and devices
Publikationsdetails
| Autoren | Prof. Dr. rer. pol. Stephan Kull, Philipp Hübner |
| Publikationsjahr | 2016 |
| Erschienen in | Journal of emerging trends in marketing and management |
| Seiten | 62-69 |
| URL |