• Journalartikel

    Why do customers use smartphones for shopping in omnichannel environments

    a conceptual extension of a special relationship between customers and devices

    Publikationsdetails

    Autor_innen
    Prof. Dr. rer. pol. Stephan Kull,Philipp Hübner
    Publikationsjahr

    2016

    Erschienen in

    Journal of emerging trends in marketing and management

    Seiten

    62-69

    URL
    https://www.etimm.ase.ro/journal/ETIMM_V01_2016.pdf